MOBILE LEGENDS BANG BANG
What I did?
Copywriter and Social Content
At the beginning of everything, we participated in an RFP to be able to produce this event, and after a long journey, we won the RFP. So at first, we thought about creating a manifesto to kick off the 5th anniversary celebration of Mobile Legends: Bang Bang.
With the great competition around MOBAS Mobiles, we decided to unite current players by giving a perspective of news to activate the attention of potential new users. For this, in the manifesto, we put Rayssa Leal (Silver winner at the Tokyo Olympics), Dennis DJ (One of the biggest DJs in Brazil) and yBig also a great influencer in the MLBB market. Dennis DJ being the protagonist of the video by releasing an unpublished song within it.
Then, the video clip released, MLBB started celebrating his birthday on various social networks. From YouTube, Instagram and TikTok, creating a mega campaign within this last social network with a dance trend.
.MINIDOC and the community
To celebrate with the MLBB player's, we did mini-documentaries to show every aspect of the community. Since proplayers to common players that just love the game. And it's our part to show to everyone this love.